The Croatian government has put in place measures to curb the epidemic, including the temporary closure of outdoor markets, hampering local producers’ access to consumers. As a result, over 40 small domestic producers have found themselves with excess in produce.
To avoid food wastage and secure the financial viability of these producers, SPAR Croatia has set up a hotline producers can contact to ensure their fruit and vegetables are made available to the many loyal customers of SPAR Supermarkets and INTERSPAR Hypermarkets.
This additional volume of produce complements the ranges already available under the ‘SPAR Garden of Croatia’ brand, which has become very popular with customers since being launched in the second half of 2018.
Source: Profitiraj.HR; SPAR Croatia
About SPAR Croatia
The first SPAR store opened in Croatia in mid-2005, following the signing of the licence agreement between ASPIAG (Austrian SPAR International AG) and SPAR International in 2004.
As a member of the ASPIAG group, SPAR Croatia has access to a wide range of own brand products. Brand development has primarily taken place through SPAR Supermarkets and INTERSPAR Hypermarkets, both through the take-over of existing chains and the opening of new stores.