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SPAR China announces partnership with Guizhou Heli Supermarket Group

July 12, 2021 IN THE CATEGORY: Feature articles

SPAR China has announced a partnership with Guizhou Heli Supermarket Group. The partnership, in place since 1 July, will see increased growth through the expansion of SPAR into the Guizhou province. Guizhou Heli Supermarket Group is a well-known retail chain operating over 100 supermarkets, shopping centres and department stores in Guizhou province, located in the Southwest region of China, employing 10,000 people.

The company’s knowledge of local markets and targeted consumer groups has built a strong market presence in the region since its establishment in 2000. Guizhou Heli and SPAR’s partnership will see the group continuing to focus on the local market, sharpening its competitive edge in collaboration with SPAR throughout all of Guizhou’s 88 regions, and creating a world-class shopping experience for customers by adopting SPAR’s multiformat strategy.

Local growth through global expertise

SPAR International and SPAR China teams shall fully support Guizhou Heli in refreshing their retail business strategies, utilising international proven best practice and expertise in forming a development plan. SPAR’s international scale and resources will assist in the design and development of flagship stores which are both innovative and modern. As part of the full refresh, supply chain improvements will also be initiated. In turn, the partner shall further grow SPAR presence in the region.

Mr. Wang Peihuan, Chairman of SPAR China, commented on the new partnership: “We welcome Guizhou Heli Supermarket Group to join SPAR family. The new partnership marks another step to further grow SPAR in China. We look forward to supporting Guizhou Heli in creating excellent shopping experience for customers, utilising home and abroad resources, strengths in large scale and supply chains, as well as our multi-format retail strategy.”

Growing the brand’s presence

Since its market introduction in 2014, SPAR has developed a significant presence in China. At the end of 2020, SPAR China generated retail sales of €1.55 billion, operating 360 stores with a total of 801,705m² of retail space.

All SPAR China Partners operate a multi-format strategy ranging from large scale hypermarkets to lifestyle convenience stores, incorporating state-of-the-art store fittings and digital services.

Source: SPAR China

Read more about SPAR China

About SPAR China

SPAR was introduced to China in 2004 with the signing of the licence agreement for Shandong province. This was followed by the addition of more partners. SPAR currently has partners in eight provinces: Shandong, Guangdong, Beijing, Sichuan, Henan, Hebei, Yunnan and Guizhou.

The privately-owned retail chains licensed to operate SPAR have a cooperative relationship. This partnership is in line with the original SPAR mission of working together to reduce costs, maximise sales, and increase profits. The SPAR China Partners, whilst part of a leading international group, maintain 100% local ownership.