SPAR CENSA coffee solution now available in Moscow

November 4, 2020 IN THE CATEGORY: Own Brand and Suppliers, Store openings

As foodservice offerings are increased in line with shopper demands, SPAR International has developed a versatile coffee solution which provides independent retailers with a fully branded barista café and a coffee-to-go concept, under the brand CENSA. The first CENSA café in Europe has now been launched in Moscow. Customers have welcomed the solution, enthusiastic to try the delicious range of quality coffees and bakery delights.

The attractive CENSA branding and marketing, created as an integral part of this concept, celebrate the different daily coffee moments we all experience. Customers can embrace these moments whilst enjoying the great coffee and delicious baked goods either in the seating area of the instore café or on the go.

The flagship EUROSPAR Supermarket, which is the anchor tenant in Smolenskaya Shopping Passage, has a retail sales area of 1,290m2. There is a rich assortment of over 15,000 products covering fresh, ultra-fresh, and dry groceries. Within the broad range of fresh choices available, customers can enjoy a wide selection of ready-made meals prepared instore. Shoppers can also sample cakes developed by a local pastry chef or choose from a selection of freshly made sandwiches, paninis or croissants.

The investment of €75,000 in this CENSA café strengthens the store’s convenience offering, driving both footfall and value in this vital category. Working in collaboration with SPAR International on the CENSA concept, SPAR in Moscow capitalised on the global company’s preferred suppliers which included equipment, branding, marketing campaigns, and barista training.

Source: SPAR Russia

About SPAR Russia

The first SPAR store in Russia was opened in August 2001, following the granting of the licence by SPAR International to a regional partner. The central office is based in Moscow –supporting regional growth and expansion of the brand.

At the end of 2019 there were more than 530 SPAR stores across the country. The success enjoyed by SPAR in Russia is driven by the recruitment of new partners, investing in new stores, and the continued investment in refurbishing existing stores. Expansion has resulted in greater buying power and improved knowledge sharing as the number of SPAR locations increases.