SPAR Belarus launches new loyalty programme

April 18, 2018 IN THE CATEGORY: Digital and Marketing

SPAR Belarus has introduced its new loyalty card "Vygoda!" enabling customers to benefit from a cashback of up to 5% on all purchases.

Once customers have saved a sufficient number of bonus points, they can use their card to pay up to 99% of their next purchase (1 bonus point = 1 ruble).

In addition to receiving a cashback of up to 5% which becomes available within one hour of completing the purchase transaction and accumulating bonus points, the loyalty card offers customers the chance to participate in unique promotions and buy products at reduced prices. Furthermore, loyalty card customers also receive special birthday and holiday surprises.

Upon receipt of the card, each customer is given a personal account on Here, they can keep a record of their bonuses and view their shopping history, which in turn helps with budget planning.

The reaction to the new loyalty programme has been very positive.

Source: SPAR Belarus 

About SPAR Belarus

In December 2016, SPAR International granted an exclusive licence to Unifood CJSC to operate the SPAR Brand in Belarus. The establishment of the brand in this market will see the development of both company-owned and independent retailer run stores across the country, ranging from SPAR Supermarkets to INTERSPAR Hypermarkets.