New store opening for SPAR Belarus in Minsk

May 2, 2019 IN THE CATEGORY: Store openings

SPAR Belarus has opened a new EUROSPAR Supermarket in Minsk with a sales area of 1,600m2. This is the fourth SPAR Supermarket to open in the country, with stores also located in the towns of Pinsk and Mozyr.

Since opening on 4 April, the new EUROSPAR Supermarket has been drawing in crowds of shoppers, thanks in large part to its fantastic range of affordable ready-made meals. Another hit with customers has been the instore salad bar where shoppers create their own salad, complete with dressings, herbs and spices.

In addition to the extensive product offer, there is also a café area located just outside the store where shoppers can enjoy some refreshments whilst using the free WiFi and mobile charging facilities.

In designing the new store, a lot of thought went into the layout to make space for a large Food-to-Go section, targeting time-pressured shoppers. There is also a great bakery department and a coffee solution. Another helpful time-saving solution that customers can take advantage of instore is the free fish cleaning service. All of this is complemented by an amazing selection of fresh fruits and vegetables – both locally and internationally sourced.

Through its ongoing expansion, SPAR Belarus is gradually creating growing awareness of the SPAR Brand – building on internationally shared best practice to develop modern stores that offer a first-class shopping experience.

Source: SPAR Belarus

About SPAR Belarus

In December 2016, SPAR International granted an exclusive licence to Almi Group’s Unifood CJSC subsidiary to operate the SPAR Brand in Belarus. The first SPAR neighbourhood supermarket was opened in the capital city of Minsk in August 2017. SPAR Belarus aims to have 60 SPAR Supermarkets in operation by 2020 in the cities of Minsk, Grodno, Gomel, Brest and their respective regions.