Beatrix Marvan named SPAR Austria’s new Head of Employer Branding

August 23, 2022 IN THE CATEGORY: People

Beatrix Marvan, SPAR Austria’s new Head of Employer Branding© eva trifft
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SPAR Austria has announced the appointment of Beatrix Marvan as the Head of its new employer branding department, effective 1 August 2022. Beatrix Marvan’s previous positions include Head of Marketing for SPAR’s real estate subsidiary, SES SPAR European Shopping Centres.

Experienced professional

Beatrix Marvan holds a degree in business administration from the Vienna University of Economics and Business. In 2002, she started her career as Marketing Manager at the EUROPARK shopping centre in Salzburg.

In 2008, she moved to the FORUM 1 shopping centre in Salzburg, also owned by SPAR Austria. In 2015, she stepped in as Head of Marketing for all 30 SES shopping destinations in six Central European countries and simultaneously served as Country Manager for eight shopping centres in Austria.

SPAR as an employer

SPAR Austria employs about 50,000 team members, and the new position highlights the importance the retailer attaches to positioning itself as an employer of choice.

“The new position underlines how important it is for us to create an ideal working environment for our employees and to meet our high standards as an employer”, SPAR Austria’s HR Director Hans K Reisch said.

“Beatrix Marvan initiated innovative projects at SES and managed successful campaigns. We are pleased that she will bring her extensive experience to positioning SPAR Austria as an employer in the future”, he added.

Source: SPAR Austria

About SPAR Austria

The origins of SPAR in Austria date back to 1954, but the current SPAR AG was created in 1970 when the original founding families joined other regional wholesalers to form SPAR Austria AG – a 100% privately owned Austrian company.

With licences granted by SPAR International, ASPIAG (Austria SPAR International AG) has developed the brand in Slovenia, Hungary, Croatia, and Northern Italy. With sales of €8.3 billion and impressive growth of 16%, SPAR Austria became the market leader in the Austrian grocery trade in 2020, after being a market growth leader for over a decade. It maintained this leadership position in 2021.