Strong growth of SPAR stores in Krakow

April 18, 2017 IN THE CATEGORY: Store openings

SPAR Poland continues to grow in Krakow, the most popular tourist location in the country. With the support of SPAR Poland, independent SPAR retailer Slawomir Rupikowski has successfully converted two locations where a very well-known local competitor brand was previously operating.

The SPAR retailer, who joined SPAR Poland in 2015, has enjoyed a steady growth in sales and store numbers with his portfolio now totalling 28 SPAR stores, more than 15 of which are in Krakow. After Slawomir had taken over another chain and converted the stores to SPAR he realised that the high brand awareness which SPAR enjoys particularly among the many tourists to the city had rapidly changed the shopper profile in his stores. The learning from the conversions made in 2015 and 2016 by Slawomir and SPAR Poland have been implemented during the planning of this latest conversion.

With the modern retail stores SPAR Poland develops, both in company-owned stores and in support of independent retailers, the viability of the stores is assured.

Krakow is visited by over 1 million tourists every month and stores in tourist locations are growing their businesses thanks to brand recognition. At one of the new locations, the SPAR logo was placed on the top of the building, creating great brand awareness in a heavily crowded area.  The retailer paid a great deal of attention to meeting the needs of the affluent customers by responding with the right product offer. The great relationship he has built up with local suppliers to offer quality produce across all fresh departments, complemented by the well-known Own Brand ranges available, have already received favourable responses from customers.

The history of SPAR in Poland dates back to 1995 and the expansion and growth of the brand has been strong over the years with there now being more than 200 SPAR stores in operation in the country, serving close to three million customers each month.

In recent years, the Polish retail market has been characterised by a number of takeovers of smaller, regional chains by national and international operators and this is a trend that SPAR has been taping into to successfully as well.