Thanks to the huge success of its printed Christmas brochure over the last two years, James Has has unveiled the perfect online solution for shoppers this festive season.
The printed Christmas food catalogue allowed shoppers to pre-order from a range of almost 100 festive products and choose a date on which to collect them instore. In 2016, 114 SPAR stores took part in the initiative, and saw fantastic results, with an average customer spend of £55.
‘Christmas Convenience’ will now bring shoppers the same great range of products online, with a minimum spend of £20 to secure the order.
Customers simply select the SPAR store where they want to collect their groceries, shop from the Christmas range, and then choose the time they want to collect their orders.
Peter Dodding, James Hall Sales & Marketing Director, said: “As more and more UK consumers shop online for groceries, we need to find new and innovative ways to encourage shoppers into our stores.
“Christmas Convenience – the first online Christmas shopping initiative at SPAR – is a fantastic way to boost our retailers’ footfall, and help them make incremental sales ahead of this year’s festive season.
“By moving our Christmas catalogue online, we are not only stepping into the digital world, but also making incremental profits from online orders – marking a massive opportunity for our SPAR stores,” he said.
Marketing activity, including a Facebook campaign with promoted posts and adverts, SPAR Radio, instore PoS and 500 brochures per store, will support Christmas Convenience.
“By making the most of the great marketing opportunities available through SPAR UK’s Facebook page and promoted posts, consumers are just one click away from our Christmas Convenience website,” concluded Peter.