SPAR Switzerland has launched a new customer loyalty card "SPAR Friends" in all SPAR Supermarkets in the country, providing numerous benefits to cardholders.

Every week, SPAR Friends cardholders can enjoy discounts on products and every thousandth customer shopping with the SPAR Friends card receives a full refund of that transaction. A few very lucky cardholders will also stand the chance of winning one of 20 emission-free BMW i3 or Mini Cooper cars. The winners will be randomly drawn from the list of all SPAR Friends cardholders at the end of May.

The card does not require point collecting – customers benefit with each purchase at the cash register. Each week, in addition to the many SPAR promotions, SPAR Friends benefit from an additional four to five products available at promotional prices and featured instore.

The SPAR Friends customer card, which can also be used as a keychain, is available to all SPAR Switzerland customers aged 16 and older and can be found in any SPAR Supermarket in the country. All shoppers have to do is provide their name and e-mail address. If cardholders also indicate their home address, they will also receive at no cost the quarterly SPAR magazine featuring recipes, valuable promotional information and other interesting tips.

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About SPAR Switzerland

SPAR Switzerland, originally an independent family-owned company with a local shareholder structure, was founded in 1989, when it was granted the licence by SPAR International to operate the brand.

In 2000, the family-owned business was transformed into a holding company with three operating companies: SPAR Handels AG, TopCC AG and SPAR Management AG. This move helped to give the company a modern, future-oriented structure. The business has recorded steady growth over the years, combining corporate and independently owned stores, spanning forecourt retailing to large supermarkets.