The new SPAR Nutrition App is free-of-charge and with just one click, customers can find out if a product contains any ingredients they might be allergic or sensitive to such as gluten, lactose, egg or peanuts.
Customers are receiving communication about the App through instore communications, direct mailings and social media campaigns, all pointing shoppers to a video explaining the functionality. SPAR Spain is also running a lucky draw competition with five food processors up for grabs.
Apart from information about the products themselves, the location of more than 1,000 SPAR stores where the products can be purchased is also supplied on the app.
Source: SPAR Spain
Read more about SPAR Spain
About SPAR Spain
SPAR Spain was founded in 1959 as a result of the coming together of a group of wholesalers who wished to be part of an international organisation. The brand became the first voluntary trading chain to be established in Spain.
The Head Office is located in Barcelona, providing Buying, Marketing, Communication and Brand support to the licensed partners. Continual growth is achieved through new partners and increase in retail or distribution capacity.