SPAR Poland sponsors first road race of the year

May 10, 2017 IN THE CATEGORY: Sport sponsorship

The running season kicked off in Poland in April with a 5km SPAR-sponsored run in the city of Rzeszów. Part of a series of sponsored road races aimed at building a connection with the local community, the race attracted over 350 runners, including SPAR employees.

A half marathon was held on the same day as the 5km race with record-breaking participation for the second year in a row, with over 2,000 runners. In addition to being a sponsor, SPAR Poland organised a photo competition for members of a local photographers association.

Leading an active and healthy lifestyle is becoming increasingly popular in Poland and each year there are more and more people participating in local running events. Being associated with these kinds of sporting events brings SPAR Poland closer to its customers and is a great way of growing brand awareness.

In June, SPAR Poland is also planning to sponsor a charitable run for children and teenagers, in October there is the Rzeszów Marathon, and in November there is an Independence Day Run.