SPAR in Poland is systematically increasing its number of franchise stores. The four new stores are located in Tychy (243m2), Zabrzeg (467m2), Konin (450m2) and Szydłów (200m2). Four more store openings are in the pipeline and in early September, a new EUROSPAR Supermarket in Kokoszyce, is due to be rolled out – making for a fitting end to a busy summer of expansion.
This year alone, SPAR Poland has opened 21 stores, proving the potential for growth in what is the biggest market in central Europe. Apart from growing store numbers, SPAR Poland has also been focusing on developing its own brand product range, in particular its premium range. In response to the demand for healthy snack options for instance, it recently introduced a new selection of premium dried fruit and nuts. A new range of pet food products has also been introduced – filling a gap in the market for this category.
Another new development has been the refresh of the core SPAR product line’s packaging design, which is now in line with the design style developed by SPAR International.