The new design was initially tested in two SPAR Express stores in Krakow. Following positive feedback from customers, the decision was made to implement the concept in all new and refurbished stores.
To achieve a larger sense of space, lighter wood-based panels have been used above shelving units. Product images have been increased in size to better catch the customers’ eyes and the font type and lettering of department names has been changed by using black to achieve more of a contrast with the light wood panels. Additionally, the promotional gondola ends have been extended to draw more attention to them.
The modernised look and feel, which will become standard for new and remodelled stores, is a continuation of SPAR Poland’s new brand communication strategy, “My neighbourhood, my SPAR”, launched in October last year. The strategy aims to draw more attention to SPAR Poland’s history, its independent retailers and its focus on locally sourced and produced products. This locally-focused strategy resonates well with customers and is linked to SPAR Poland’s objective of making everyday shopping more convenient with a wide range of products and low prices.
The new “My neighbourhood, my SPAR” POS materials will complement the new look and feel of the stores.
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About SPAR Poland
Poland became a member of SPAR in 1995 and the first SPAR store opened in 1996. Following a series of changes to the ownership of the company, SPAR Poland now has a strong retail management team in place, catering for the needs of their independent retailers and developing new concepts through their corporate stores. Expansion and growth has been strong over the years and there are now more than 250 SPAR stores open in Poland, serving close to three million customers each month.