The money was officially handed over to the Chairman and Secretary of the City of Hope Foundation in July.Download image
The amount was raised through the sale of a traditional dove-shaped Easter cake (Colomba pasquale) packaged in special City of Hope boxes, at a number of DESPAR, EUROSPAR and INTERSPAR Supermarkets in the Veneto region. The Colomba cakes were sold for €10, with all proceeds going to the Foundation.
Thanks to medical research, the recovery rate of children suffering from leukaemia has jumped from 30% in the 1960s to 85% today. The 100% mark is close, but in order to achieve it, more funding is needed.
Commenting on the fundraising initiative, Fabio Donà, Marketing Director at Aspiag Service, the SPAR licence holder for the Northeast of Italy and the Emilia-Romagna region, said: “We are committed to giving back to the regions and communities where we operate and are delighted that the generosity of our customers in responding to this initiative has allowed us to support the valuable work of the City of Hope Foundation.”
Source: DESPAR Northeast
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About DESPAR Italy
SPAR International first granted a licence for the operation of the SPAR Brand to SPAR Italy in 1959. The first store opened in the latter part of 1960 and with it, SPAR became the first partnership of retailers and wholesalers to operate in Italy. SPAR Italy, known locally as DESPAR Italia, licenses regional partners, all of whom work together to grow the brand across the country.
The DESPAR Partners operate stores under three formats: DESPAR Neighbourhood Supermarkets, EUROSPAR Supermarkets and INTERSPAR Hypermarkets. Many of the larger format stores are company-owned, reflecting the scale of investment required. While the majority of the company’s turnover is acquired through these larger format stores, the independently owned neighbourhood supermarkets remain a key part of the business.