SPAR Ireland launches new Better Choices summer range

June 21, 2018 IN THE CATEGORY: Health, Own brand, Responsible retailing

  • SPAR Ireland Brand ambassador, Seamus Coleman

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  • Colin Donnelly, SPAR Ireland Sales Director and Seamus Coleman, SPAR Ireland Brand ambassador

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Republic of Ireland football captain and SPAR Ireland Brand ambassador, Seamus Coleman, has returned in his role as the face of healthy eating range, SPAR Better Choices, to launch the new Better Choices summer range. An initiative aimed at encouraging healthier eating choices on-the-go and at home, the Better Choices range now includes a summer menu of delicious breakfast, lunch and dinner recipes, all made with ingredients available in SPAR stores across Ireland.

Core to the SPAR Better Choices initiative is the aim of empowering customers to make the right decisions in order to stay healthy. SPAR Ireland hopes to inspire people to make healthier choices for their mealtimes and snacks, either when they are eating on-the-go, looking to create a meal or whizzing up a snack at home.

The new recipes have been carefully crafted to ensure that a balanced mix of vitamins and minerals are present in each meal and snack. These tasty treats include ‘no bake’ breakfast bars, banana and berry ‘nice’ cream, whole wheat pitta pizzas and sizzling steak skewers with avocado salsa, along with a range of healthy snack ideas that will help keep SPAR customers satisfied over the summer months.

Speaking about the initiative, Colin Donnelly, SPAR Ireland Sales Director, said: “We are delighted to have healthy-living advocate Seamus Coleman on board again this year as our SPAR Better Choices initiative ambassador. At SPAR, we are committed to providing our customers with the best, and we feel passionate that eating well should be a priority, whether you are on the go or eating at home. With the creation of the new SPAR Better Choices recipes and our great range of fresh and nutritious products, customers can expect to find the right choice for them under the tree at SPAR.”

The SPAR Better Choices initiative sees SPAR redefine its offering to customers in response to changes in Irish consumers’ lifestyle choices. Healthy food and snack options are now no longer limited and SPAR Better Choices ensures that eating in, and out of home, doesn’t mean compromising on health and wellbeing. The initiative also caters to customers with varying nutritional needs with low fat, high protein, and gluten free products on offer.

For more information and to download the Better Choices summer recipes, follow this link.

Source: SPAR Ireland


About SPAR Ireland

SPAR Ireland was established in 1963 and is operated by leading wholesale and retail company, BWG Foods. In 2014, 80% of the shares of BWG were sold to SPAR South Africa, with the remainder held by the original owners.

With a presence in every county across the Republic of Ireland, SPAR is one of the country’s largest convenience retail groups. In developing the business, SPAR Ireland has a long track record of recognising the strategic importance of introducing new retail formats. It operates three of the four SPAR formats: SPAR, EUROSPAR and SPAR Express, bringing consumers the most innovative products and instore offerings.