Running for the months of March and April, the instore campaign provides useful information on the steps shoppers can take in daily life to reduce food waste. Customers are also treated to food tastings and can participate in fun quiz games. The objective is to increase awareness of the food waste problem and help shift customer behaviour.
In Europe, more than 90 million tonnes of food is wasted every year and in Hungary alone, customers throw away almost 2 million tonnes of food a year. What better place to educate shoppers about this problem than the supermarket?
The food waste campaign was launched on 9 March together with, Bay Zoltán Nonprofit Ltd, a state-owned research and innovation institute.
“The aim of the campaign is to raise awareness amongst our customers about how much they can help through making conscious decisions. When you purchase a product with a closer expiry date, you have already taken a step against food waste,” said Márk Maczelka, Head of Communications at SPAR Hungary.
Source: SPAR Magyarország
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About SPAR Hungary
The first SPAR Supermarket opened in Hungary in 1992, following the acquisition by ASPIAG (Austria SPAR International AG) of a majority stake in General Kereskedelmi Rt. Since its launch, SPAR Hungary has been actively involved in the development of the retail industry in the country.
The move to license independent retailers to operate the SPAR Brand has proven to be very successful for Hungary, with new stores meeting the needs of a larger number of shoppers.