Sports sponsorship is part of SPAR’s commitment to encouraging an active, healthy lifestyle. Global awareness of the SPAR Brand is achieved through digital and print coverage of sport sponsorship.
SPAR International is principal sponsor of European Athletics and has been since 1996. This long-term support of athletes across 50 federations in Europe reflects the SPAR ethos of working together for mutual benefit. The passion that European Athletics and the athletes have for the sport comes through in everything they do; be it on the track or in the field. This kind of passion and belief in working together is also seen throughout the global SPAR family.
SPAR’s sponsorship of European Athletics will run through to December 2019, including events such as the 2016 and 2018 European Athletics Championships in Amsterdam and Berlin; the 2017 Indoor Championships in Belgrade and the SPAR European Cross-Country Championships each December.
SPAR International is also a sponsor of a UCI World Tour cycling team, Team Dimension Data for Qhubeka in 2018. The UCI World Tour is the premier men’s elite road cycling tour, comprising 37 cycling events held around the world. Team Dimension Data for Qhubeka races 259 days in a calendar year.Sport Sponsorship news
The European Athletics Championships took place at the Berlin Olympic Stadium with the road and walking races located actually in the city from 7-12 August 2018.
This Championships is part of the European Championships which is a major new multi-sport event taking place every four years.
SPAR was an Official Partner of the 2018 European Championships which took place from 2-12 August in Glasgow and Berlin this year. SPAR, already the principal sponsor for the European Athletics Championships being staged by co-host Berlin, was a cross-Championships sponsor in Glasgow, together with Eurovision.
The inaugural European Championships was an exciting new multi-sporting event bringing together some of the continent’s leading sports including the existing European Championships for Athletics, Aquatics, Cycling, Gymnastics, Rowing and Triathlon with a new Golf Team Championships.
In sponsoring Team Dimension Data for Qhubeka, SPAR International's first sponsorship of a global cycling team, the brand further demonstrates its long-term commitment to promoting a healthy lifestyle; encouraging customers to combine exercise with healthy nutritional choices.
As part of the one-year sponsorship, SPAR branding will appear on the cyclists’ jerseys as they line up alongside the best cycling teams in the world to compete in the largest events on the planet, many of which are broadcast live across the globe throughout the year.